Peter Jones (as seen on Dragons Den) attended Desborough School, Maidenhead and latterly The Windsor Boys' School where he studied A-Levels in Economics, Biology and Geography.
A keen tennis player as a teenager, he earned money by giving tennis lessons and set up his own tennis academy at the age of 16.
His second venture was a computer business where he manufactured PCs under his own brand and in his mid twenties opened a cocktail bar in Windsor based on the Tom Cruise film Cocktail on which he lost £200,000 after deciding to sell it. In his late twenties he lost his computer business due to customers failing to pay him. He was forced to give up his four-bedroom home in Bray, his BMW and Porsche cars and move back in with his parents. He then joined Siemens Nixdorf, and became head of the PC Business in the UK the same year at only 28, the youngest ever head of a business unit.
After working for Siemens Nixdorf he worked in the telecommunications market for 12 months and made enough money to set-up his next venture Phones International Group in April 1998. He started humbly by sleeping on the office floor but business soon grew. The firm experienced explosive growth with revenue totalling £14 million by the end of the first year and £44 million by the end of the second. The company was one of the fastest growing businesses in Europe. Group turnover for 2005/2006 was in excess of £150 million. The group counts every leading brand in the wireless communications industry among its business partners, whether as a supplier, customer or collaborator.